It's Helvetica not Hydrogen!
My husband, who is a Physicist sent me this link to the Periodic Table of Typefaces. It’s a fun concept and it lists the most popular 98 fonts, adds a little history on who created them and what year they came out. But don’t be fooled into using this to cheat on a science test, I think the “H” is the only element that stayed in true form to the real Periodic table.
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Just wanted to share one of my favorite newsletters. Not only is the design of the newsletter eye-catching and unique, the content is as well. It’s the perfect round up of news for any designer who wants to stay on top of trends in products, design, fashion, architecture, technology and art. Sign up on their site DEXIGNER.
perf!
I just came across an ad for Absolute Vodka from 1980 and it is basically the same as the ads today. I guess I should’ve expected it due to the products longevity and success, but still, I gotta hand it to TBWA Advertising for creating such a timeless campaign with absolute simplicity 29 years ago. And aptly headlining the first ad “Absolute Perfection”, maybe they were foreshadowing? And maybe the lesson we should learn today is: simplify, simplify, simply!!!
branding, a companies favorite word
We here at Promar love the visible brand. But our stellar visuals can only get you so far, especially if you are a B2B. Here’s a tool (from the big brains at Neutron) to help you start the conversation on “Invisible Branding”, an incredibly important part of keeping your brand communicating with your customers.
Don't stare too long at this
Many times the hardest part of designing is finding the perfect font. I’ve pretty much exhausted all of the usual suspects (univers, futura, mrs eaves, etc) and went in search of typographical inspiration. Here are a few of the sites I love to get inspired by. Some old, some new…
I Love Typography - lots of fun posts on type and even a “what the font” game.
type for you - a humorous take on type by dudes from Portugal
H&F - Of course, they’ve been around forever. but their site is so much more interesting to look at than a lot of the standard font purchasing forums.