perf!
I just came across an ad for Absolute Vodka from 1980 and it is basically the same as the ads today. I guess I should’ve expected it due to the products longevity and success, but still, I gotta hand it to TBWA Advertising for creating such a timeless campaign with absolute simplicity 29 years ago. And aptly headlining the first ad “Absolute Perfection”, maybe they were foreshadowing? And maybe the lesson we should learn today is: simplify, simplify, simply!!!