Looks like someone didn't follow rule #5
In a faltering economy bombarded with dropping prices and HUGE sales, sometimes the only thing that will set you apart is to go back to your roots and return to a good ole fashioned customer centric marketing and sales approach. People really need to feel the love and support in these hard times, so be a good experience for your customers, not a name calling phone slamming pain in the #$%$!
To keep you on track, here are 7 rules to follow to help you achieve the results you are looking for:
1. We have a promise to our customers, not just a mission for ourselves.
2. Our website is welcoming and easy to navigate with relevant content and not just for show.
3. We bundle our services with our products creating a one stop shop effect.
4. The customer finds it easy to contact us, by whatever method is convenient.
5. Our telephone system is “customer-friendly” and not just cost-effective.
6. Our customer has one main contact who makes everything happen.
7. Our customer service gives the service the customer really wants.
I want to commend a few of our clients for really making these points a part of their business, particularity AO Reed & Velasquez Maintenance.
Even when the economy is on the downside, niche-centric ideas and services still prevail
Hi Jenny,
Great Blog! I agree that you can never go wrong when you decide to get closer to your customers. At Stratascope, we just completed a field campaign for SAP that resulted in over 70,000 unique messages! Talk about customer-centric. We developed unique messages based on industry, target role, and market performance and combined it with unique peer comparisons for every piece that went out. We provided the information and comparisons while a company in your neck of the woods (The Kern Organization - LA) provided the design and fulfillment. Reach out to me if you would be interested in this type of approach for any of your clients.
-Bruce