Good-lookin cool
Bad-lookin nice
Can BAD design actually be good? I’ve posted a sample above to illustrate a classic case of “Designer vs Client”. As a designer I think the logo this company ended up with sucks, but as a Consumer, I believe they somewhat nailed it. The “designer” logo is clean and cool, can easily be put on t-shirts, hats, business cards, etc… and looks great. However it’s cold and uninviting. The “client” logo is obviously amateur (anyone that uses Comic Sans should be banned from using a computer), however is friendly, inviting and tells the entire story. I am still not 100% sold on this concept of “story trumping graphics” but that must be the designer in me talking.
I am curious, if you were the buisness owner, which would you have choosen? Good-lookin cool or bad-lookin nice?