The Power of a Tee
Recently there’s been a trend in advertising which uses the always loved, but under-estimated real estate on a t-shirt. I’ve seen everything from the Walk-man to Fedex use this old (but new) medium for highly effective branding and advertising. These t-shirts also use a sense of humor that is often forgotten in traditional campaigns. I love the idea and hope I can get Nancy on board to let me create a Promar tee!